AGONE SRL · MARKET RESEARCH & MARKETINGcontact@agoneinsights.com
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AGONEINSIGHTS
Illustrative image about markets and people

MARKETS & CHANGE

Understand today.
Navigate tomorrow.

Market research and marketing consulting to understand the context and give direction to decisions.

EXPLORE OUR EXPERTISE+
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AGONE INSIGHTS

Understand the context.
Bring value to decisions.

Market research and marketing consulting to connect people, perceptions and opportunities. The starting point is the question your business needs to address.

OUR EXPERTISE +
MarketsContext & opportunities
PeopleNeeds & perceptions
BrandPositioning & direction

PERSPECTIVES

Markets, people and brands.
Questions worth exploring.

Themes and introductory perspectives on research and marketing.

MARKETSPERSPECTIVE

Before the answers, define the context and the right questions.

PEOPLEPERSPECTIVE

Needs, motivations and context in understanding an audience.

BRANDSPERSPECTIVE

Connecting what is communicated with what is understood.

OUR SOLUTIONS

A broader perspective.
A clearer objective.

01

Market research

Explore the context, alternatives and questions that matter to your business.

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02

Audiences & perceptions

Understand the needs, expectations and perspectives of the people you want to reach.

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03

Brand & marketing

Connect market understanding with positioning and communication.

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Illustrative discussion between professionals

THE HUMAN PERSPECTIVE

Data becomes meaningful
when we understand people.

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OUR APPROACH

From the question
to the direction.

Activities, scope and expected outputs are agreed together before work begins.

01

Define

Clarify the decision to inform and the context surrounding it.

02

Explore

Agree on the relevant questions and research activities.

03

Interpret

Interpret information, implications and limitations.

04

Navigate

Connect evidence to priorities and the choices to consider.

AGONE SRL

An Italian base.
A perspective on the market.

AGONE Srl is based in San Giuliano Milanese, in the metropolitan area of Milan. Its registered activities include market research and opinion polling, advertising and marketing consulting.

AGONE / LET’S TALK RESEARCH

Every insight starts
with a good question.

Your market. Your audience. Your next decision.
Give us a starting point.

01 Where should we start?

02 The context behind your question

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PREFER TO WRITE DIRECTLY?contact@agoneinsights.com ↗
AGONE Srl
Via Basento 19
20098 San Giuliano Milanese (MI), Italy
VAT IT12994160153

MARKETS / INTRODUCTORY PERSPECTIVE

Making sense of a changing market

A market can be viewed through different lenses: the available offer, the alternatives perceived by an audience and the priorities of the decision-maker. Clarifying the scope is the first step towards making information meaningful.

A useful brief begins with the decision it needs to inform. Which alternatives are being considered? What information is already available? What needs further investigation? These questions help focus the work.

Interpretation should make both findings and limitations visible. A view of the market becomes useful when it enables a clearer discussion of the possibilities.

Introductory material: it does not present research data or project findings.

LET’S TALK+

PEOPLE / INTRODUCTORY PERSPECTIVE

Understanding people beyond categories

Categories can help organise research, but they do not fully explain people. Context, needs and expectations contribute to the meaning of a response.

Deciding whom to listen to and why requires attention to the initial question. Existing customers, potential customers and people who choose an alternative may offer different perspectives.

The aim is to connect collected information to the decision ahead, without reducing people to a single label or interpreting a response outside its context.

Introductory material: it does not present research data or project findings.

LET’S TALK+

BRANDS / INTRODUCTORY PERSPECTIVE

From perception to brand direction

A brand expresses a proposition, but its meaning also depends on how it is perceived. Exploring this relationship helps frame more precise questions about positioning and communication.

It is useful to distinguish the intended message, audience understanding and competitive context. These perspectives are connected, but may call for different lines of enquiry.

Connecting research to marketing priorities means making the choices under consideration explicit and discussing the implications of the available information.

Introductory material: it does not present research data or project findings.

LET’S TALK+